Practical perspectives on strategy, market understanding, and commercial execution. Written to help business leaders turn important questions into informed next steps.
Innovation & business strategy
The primary product should not define the limit of commercial ambition. A leadership perspective on co-product innovation, R&D, and the economics of secondary streams.
Read articleCommercialization
A promising idea needs a clear customer case and a workable route to market. Use these questions to connect product thinking with commercial execution.
Read articleBusiness strategy
A strategic plan earns its place when it changes decisions. Here is a practical way to move from a long list of ambitions to a focused plan your business can use.
Read articleMarket research
A large market is not automatically an accessible opportunity. Focus research on the customer decisions and commercial assumptions that will determine whether your offer fits.
Read articlePositioning
A list of features tells buyers what an offer contains. Clear positioning explains who it is for, why it matters, and what evidence supports the difference.
Read articleFROM THE ARCHIVE · 2023
By M.E.
Read from the archiveFROM THE ARCHIVE · 2023
By M.E.
Read from the archive
